neu

JP

Sony BRAVIA Technology Asset

Concept

Wide colour, high brightness, high contrast—
The core of what BRAVIA does, expressed through 3DCG and graphics.

A film that renders the extraordinary colour volume and luminance made possible by RGB Mini LED, alongside a full suite of technology assets——each crafted with the right expression for its purpose, produced and directed in full.

Teams

  • Client:Sony Corporation
  • Agency:Neu Inc.
  • Creative Producer:Tomohiko Kamiyama|Neu Inc.
  • Planner:Karin Koyama
  • Director / 3DCG Artist:Hidetsugu Murakami