LION PET PETKISS Dental Chew
Concept
For every owner who wishes to share just one more day of laughter with their dog—
A promotion rooted in that most essential of feelings.
From "chew treat" to "the simplest, most powerful daily oral care habit." To dramatically shift how owners think and choose, we produced and directed this 30-second CM—distilling LION's 130 years of expertise into "twist × grip," delivered with understated clarity and the sincere conviction of those who made it.
Teams
- Creative Studio：Neu Inc.
- Creative Producer：Tomohiko Kamiyama
- Director ：Hideharu Ueki
- DOP：Naoki Ishizaka
- 1st AC：Takuya Nakaminami
- 2nd AC：Ryusei Matsuo
- 3rd AC：Ryota Abe
- DIT：Yasushi Morikawa
- Lighting Director：Naoki Ishizaka
- Lighting Chief：Hiroki Kurihara
- Best Boy：Fuhito Murakami
- Sound：Daisuke Abe
- Sound Assist：Shunichi Kasahara
- Art：Shuji Mitoo
- Stylist：Arisa Shimoda
- Hair & Make up：Tomomi Nakamura
- Production Manager：Nobuaki Sakurai
- Production Assistant：Fusako Kuroshima
- Casting Director：Moichi Ando
- Main Cast：Hiroaki Nerio
- Dog Cast：Lilly
- Offline Editor：Hironori Tsuzuki
- Colorist：Osamu Haga
- 3DCG：Toshihiko Sakata
- Motion Graphics：Hironori Tsuzuki
- Editor：Hironori Tsuzuki
- Music：Junya Terui
- Sound Mix：Daisuke Abe
- Japanese Narrator：Kaori Saionji
Works Index