Sony Xperia PRO-I Product Animation
Concept
Video and stills. Produced and directed the product animation for Xperia Pro-I, a smartphone from Sony that pursues the top notch camera functionality.
While designing a minimalist, black-toned worldview, the design video sets out a strong stance that Xperia is taking smartphones to a new level.
Teams
- Client:Sony Corporation
- Agency:Neu Inc.
- Executive Producer:Tomohiko Kamiyama(Neu Inc.)
- Creative Director:Kotaro Ueda(TYME Inc.)
- Director / 3DCG Artist:Hironori Sugie(CRYPTOMERIA)
- Music Director:Erik D. Reiff(Black Cat White Cat Music)




