Sony Xperia PRO-I Product Animation


Video and stills. Produced and directed the design video for Xperia PRO-I, a smartphone from Sony that pursues the top notch camera functionality.

While designing a minimalist, black-toned worldview, the design video sets out a strong stance that Xperia is taking smartphones to a new level.


  • Client:Sony Corporation
  • Agency:Neu Inc.
  • Creative & Executive Producer:Tomohiko Kamiyama|Neu Inc.
  • Creative Director:Kotaro Ueda|TYME Inc.
  • Director & 3DCG Artist:Hironori Sugie|CRYPTOMERIA
  • Music Director:Erik D. Reiff|Black Cat White Cat Music