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Sony Xperia PRO-I Product Animation

Concept

Video and stills. Produced and directed the product animation for Xperia Pro-I, a smartphone from Sony that pursues the top notch camera functionality.

While designing a minimalist, black-toned worldview, the design video sets out a strong stance that Xperia is taking smartphones to a new level.

Teams

  • Client：Sony Corporation
  • Agency：Neu Inc.
  • Executive Producer：Tomohiko Kamiyama（Neu Inc.）
  • Creative Director：Kotaro Ueda（TYME Inc.）
  • Director / 3DCG Artist：Hironori Sugie（CRYPTOMERIA）
  • Music Director：Erik D. Reiff（Black Cat White Cat Music）