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Sony Xperia PRO-I Product Animation

Concept

Video and stills. Produced and directed the design video for Xperia PRO-I, a smartphone from Sony that pursues the top notch camera functionality.

While designing a minimalist, black-toned worldview, the design video sets out a strong stance that Xperia is taking smartphones to a new level.

Teams

  • Client：Sony Corporation
  • Agency：Neu Inc.
  • Creative & Executive Producer：Tomohiko Kamiyama｜Neu Inc.
  • Creative Director：Kotaro Ueda｜TYME Inc.
  • Director & 3DCG Artist：Hironori Sugie｜CRYPTOMERIA
  • Music Director：Erik D. Reiff｜Black Cat White Cat Music