neu

JP

Sony Xperia PRO-I Product Animation

Concept

Video and stills. Produced and directed the product animation for Xperia Pro-I, a smartphone from Sony that pursues the top notch camera functionality.

While designing a minimalist, black-toned worldview, the design video sets out a strong stance that Xperia is taking smartphones to a new level.

Teams

  • Client:Sony Corporation
  • Agency:Neu Inc.
  • Executive Producer:Tomohiko Kamiyama(Neu Inc.)
  • Creative Director:Kotaro Ueda(TYME Inc.)
  • Director / 3DCG Artist:Hironori Sugie(CRYPTOMERIA)
  • Music Director:Erik D. Reiff(Black Cat White Cat Music)