neu

JP

Sony Xperia 10 Product Video

Concept

Produced and directed a product video for Xperia 10 IV, "compact body with large capacity."

With the design concept "Light, wear, iconic," we shot the video with product-colored backdrops.

Teams

  • Client:Sony Corporation
  • Agency:Neu Inc.
  • Executive Producer:Tomohiko Kamiyama(Neu Inc.)
  • Creative Director:Kotaro Ueda(TYME Inc.)
  • Director:Takuya Demura(CAVIAR)
  • Art Director:Motoi Sitoh(Sitoh inc.)
  • Director of Photographer / Photograper:Hidetoshi Fukuoka
  • 1st AD:Reggie White
  • 1st AC:Yuka Mashiro
  • DIT:Hidehiko Kobayashi
  • Gaffer:Yusaku Tomono
  • Art:Nouvelle Vague
  • Stylist:Kosei Matsuda
  • Hair and Make up:Minako Suzuki
  • CG Artist:Jun Esashika
  • Motion Design and Animation:ALLd Inc.
  • Flame Artist:Masaya Yoshida
  • Music Director:Erik D. Reiff(Black Cat White Cat Music)