neu

JP

Sony Xperia 1 Product Animation

Concept

We produced and directed a design video that conveys the details and beauty of the product straight forward from the "Super Flat, Super Matte" design concept.

The close-up angles of the video give a sense of the dynamism of the flagship model.

Teams

  • Client:Sony Corporation
  • Agency:Neu Inc.
  • Executive Producer:Tomohiko Kamiyama(Neu Inc.)
  • Creative Director:Kotaro Ueda(TYME Inc.)
  • Director / 3DCG Artist:Hironori Sugie(CRYPTOMERIA)
  • Music Director:Erik D. Reiff(Black Cat White Cat Music)