neu

JP

Sony Xperia 1 Product Animation

Concept

We produced and directed a design video that conveys the details and beauty of the product straight forward
from the "Super Flat, Super Matte" design concept.

The close-up angles of the video give a sense of the dynamism of the flagship model.

Teams

  • Client:Sony Corporation
  • Agency:Neu Inc.
  • Creative & Executive Producer:Tomohiko Kamiyama|Neu Inc.
  • Creative Director:Kotaro Ueda|TYME Inc.
  • Director & 3DCG Artist:Hironori Sugie|CRYPTOMERIA
  • Music Director:Erik D. Reiff|Black Cat White Cat Music