neu

JP

Sony Xperia 5 Product Animation

Concept

We produced and directed a design video that reflects, reverbs, and releases the users' emotions, targeting mainly young people in their 20s.

Pursued the expression of mysterious light and realistic texture.

Teams

  • Client:Sony Corporation
  • Agency:Neu Inc.
  • Executive Producer:Tomohiko Kamiyama(Neu Inc.)
  • Creative Director:Kotaro Ueda(TYME Inc.)
  • Director / 3DCG Artist:Hironori Sugie(CRYPTOMERIA)
  • Music Director:Erik D. Reiff(Black Cat White Cat Music)