neu

JP

Sony Xperia 5 Product Animation

Concept

We produced and directed a design video that reflects, reverbs, and releases the users' emotions, targeting mainly young people in their 20s.

Pursued the expression of mysterious light and realistic texture.

Teams

  • Client:Sony Corporation
  • Agency:Neu Inc.
  • Creative & Executive Producer:Tomohiko Kamiyama|Neu Inc.
  • Creative Director:Kotaro Ueda|TYME Inc.
  • Director & 3DCG Artist:Hironori Sugie|CRYPTOMERIA
  • Music Director:Erik D. Reiff|Black Cat White Cat Music