Sony Xperia 5 Ⅴ Product Design Video

Concept

Centered on the "Transparent and Intimate" concept, we produced and directed a design video that focuses on Xperia 5 V.
Blending animated illustrations with live action footage, the video conveys the energy, joy and excitement that the product will bring about.

Teams

Client：Sony Corporation
Agency：Neu Inc.
Creative & Executive Producer：Tomohiko Kamiyama｜Neu Inc.
Creative Director：Kotaro Ueda｜TYME Inc.
Planner：Karin Koyama｜TYME Inc.
Director ：Takuya Demura
Director of Photographer：Erika Shimizu
Assistant Director：Yuta Rikiyama
1st AC：Tsutomu Takezako
2nd AC：Takayuki Ohta, Sho Yamagami
DIT：Kei Kimura
Gaffer：Hitoshi Otake
Best boy：Shizuto Tsukayama, Jun Tsukayama, Hiroshi Suganuma, Masato Ogawa, Masataka Nakamura
Grip：Hirohide Ibusuki
Art：Chiho Hasegawa
Stylist：KOSEI
Hair and Make up：CHIFUMI, Koki Noguchi
Cast：ERICA
Production Manager：Megumi Nakanishi
Production Assistant：Takumi Morishita, Kio Endo
Colorist：Yoshiyuki Nishida｜Artone Film
Graphic Designer：Asuka Watanabe
Animation Artist：Vinicius Vian Assaeda
Flame Artist：Masaya Yoshida
Music：Erik D. Reiff, Maria Hasegawa｜Black Cat White Cat Music