neu

JP

Sony BRAVIA Feature Graphic

Concept

We produced and directed graphics for the global Sony websites, expressing the functional characteristics of BRAVIA.

BRAVIA's high resolution, wide color gamut, and high contrast. These three elements combine to create a one-of-a-kind sense of immersion. In order to convey these benefits, we aimed to create a design that appeals to the user's senses by integrating organic motifs and other elements while keeping functional characteristics firmly in mind.

Teams

  • Client:Sony Corporation
  • Agency:Neu Inc.
  • Creative & Executive Producer:Tomohiko Kamiyama|Neu Inc.
  • Assistant Producer:Ryota Yorifuji|Neu Inc.
  • Creative Director:Kotaro Ueda|TYME Inc.
  • Director & 3DCG Artist:Hidetsugu Murakami|AMPlifier co., ltd.