Sony Xperia 1 Ⅵ Campaign Video

Concept

Embrace the “Accidental Renaissance” as our hero captures beautiful, spontaneous moments with Xperia 1VI.
This story highlights the fusion of ‘emotional appeal’ through unique perspectives and creativity, and ‘functional appeal’ with optical zoom capabilities across various focal lengths.

Watch as everyday life transforms into emotionally charged scenes, masterfully captured by our hero.
We produced and directed a global campaign video to bring this vision to life.

Teams

Client：Sony Corporation
Agency：Neu Inc.
Creative & Executive Producer：Tomohiko Kamiyama｜Neu Inc.
Production Manager：Tomohiro Hara
Creative Director：Kotaro Ueda｜TYME Inc.
Planner：Karin Koyama
Director ：Tom Slemmons, Joel Cruz
Copy Writer：Caleb Slain, Keita Yamamura
Storyboard Artist：Mimi Yamanaka
Production Company：101 Pictures Co.,Ltd.
Producer：Kensaku Kawasaki
Line Producer：Teerayuth Tae Mahakunnawan
Production Assistant：Ice Wongpitikula
DOP：Kuba Łubniewski
Photographer：Naoki Usuda
1st AD：Lersan Nathan
1st AC：Natee Boonrak
2nd AC：Phiphat Phimsornthong
DIT：Ratchakrit Naraphanuratd
Gaffer：Surachet Thongme
Assistant Gaffer：Thanapon Srilaruk
Best Boy：Watchara Taewna
Electricians：Anek Srirattanaphan, Montree Kaewprajak
Key Grip：Supot Aonsri
Driver & Electrician：Chonsawat Tuerktien
Art Director：Phoobes Sittirak
Assistant Art Director：Kreethapol Sukkanun
Stylist：Thanawan Kusonsong
Assistant Stylist：Supaluk Ferngroong
Hair：Sawas charoenying
Make up：Mr Manop Chanudom
Casting Director：Rungrawe Klawkla
Cast：Michael, Shelly
Location Managers：Nattavoot Visityuthasart
Art Director：Shigeki Kondo
3DCG Artist：SUNJUNJIE
Offline Editor：Tom Slemmons
Colorist：Toshiki Kamei｜Artone
Animation Artist：Ryota Yorifuji｜Neu Inc.
Flame Artist：Masaya Yoshida
Music：Erik D. Reiff, Maria Hasegawa｜Black Cat White Cat Music
Sound Design & Mix：Daniel Lovell
English Narrator：Michael Turpin
Japanese Narrator：Hayashi Kenta