Sony Xperia 5 Ⅴ Product Video

Concept

Produced and directed a product video woven from the unique energy and exciting days of Gen Z.  
Born as digital natives, they value not just the outcomes, but also the process of things.
Based on that, we built a story with the concept of “Transparent and Intimate Us”.

“Different from yesterday, a new me.
Both me from yesterday and today are all me, and there are people who recognise and accept me.
Together with Xperia 5V, we traverse various times and spaces, expanding our possibilities even more”

Teams

Client：Sony Corporation
Agency：Neu Inc.
Creative & Executive Producer：Tomohiko Kamiyama｜Neu Inc.
Assistant Producer：Ryota Yorifuji｜Neu Inc.
Creative Director：Kotaro Ueda｜TYME Inc.
Planner：Karin Koyama｜TYME Inc.
Director ：Akari Eda
Production Company：Geek Pictures
Producer：Mizuki Ohno
Production Maneger：Issei Yamazaki, Shunsuke Tomiki
Director of Photographer：Erika Shimizu
Photographer：Naoki Usuda
Assistant Director：Kotatsu Takahashi
1st AC：Tsutomu Takezako
2nd AC：Takayuki Ohta, Sho Yamagami
DIT：Kei Kimura
Gaffer：Hitoshi Otake
Best boy：Shizuto Tsukayama, Masataka Nakamura, Hiroshi Suganuma, Masato Ogawa, Kaori Saito, Fuuta Inoue, Yusuke Kawasaki
Grip：Hirohide Ibusuki
Art：Emi Kaneko
Stylist：Koji Oyamada, Hao
Hair and Make up：Eriko Yamaguchi
Casting Director：Rei Sakai
Cast：Nairu Yamamoto, Putami, Stephanie, Sho Oshita, Atsushi, Campbell, RINA
Offline Editor：Keita Takanami
illustrator：Mayu Ikeda
Colorist：Toshiki Kamei｜Artone Film
Flame Artist：Kohei Sudo
Music：Erik D. Reiff, Maria Hasegawa｜Black Cat White Cat Music
Sound Design：Natsumi Tomita
Mixer：Takaki Kato