Sony Xperia 1 Ⅶ Product Video

Concept

The flagship model featuring Xperia Intelligence incorporates cutting-edge technologies from Sony Alpha, Walkman, and BRAVIA, along with AI technologies developed across these fields.
I produced and directed the global product video and graphics.

The video opens with a segment that unpacks Sony’s unique AI technology, followed by a clear, live-action explanation of each feature’s benefits.
To evoke the distinctive presence of a flagship model, the background and cast were designed to convey a sophisticated and creative atmosphere.

Teams

Client：Sony Corporation
Agency：Neu Inc.
Creative & Executive Producer：Tomohiko Kamiyama｜Neu Inc.
Planner：Karin Koyama
Director & DOP ：Kensaku Kakimoto｜LIGHT AND PLAY
Lighting Director：Tetsuya Moritera｜LIGHT AND PLAY
Photographer：Shumpei Ohsugi
Production Manager：Kenichi Yano｜container
Local Production Company：Spinnaker Films
Producer：Tony Fry
Bilingual Coordinator：Yuki Hikage
Production Manager：Kari Conti
1st AD：Jose Marquina
Steady Cam：Jack Mayo
1st AC：Louis Lau
2nd AC：Shang-Lien Yang
Gaffer：Simon Walsh
Best Boy：Clay Elliot
Choreographer：Stephen Tannos
Stylist：Janai Anselmi
Hair & Make up：Chantel Seehusen
Location manager：Klera Archer
Runner：Alexander James
Traffic Supervisor：Erich Linzbichler
Casting Director：Leon Fryer
Main Cast：Samuel Jordan Smith, Abi Wells
Sub Cast：Imogen Ivy Pickard, Kim Naylor
3DCG / VFX Producer：Kouhei Miki｜HASH
3DCG / VFX Production Manager：Hisayuki Tono｜HASH
3DCG / VFX Artist：Kazuya Yamanaka, Natsue Ono, Hironori Sugie
Offline Editor：Seina Yoshimatsu｜DOTS&LINE
Colorist：Masahiro Hasegawa｜Kungfu・Skull
Retoucher：Chie Shuto｜amana
Animation Artist：Ryota Yorifuji｜Neu Inc.
Flame Artist：Masaya Yoshida
Music：Erik D. Reiff, Maria Hasegawa｜Black Cat White Cat Music
Sound Design：Naoki Takahashi｜SOUNDROID
Sound Mix：Hiroshi Watanabe, Nao Hoshi｜PANPOT
English Narrator：Jeffrey Rowe
Japanese Narrator：Yusuke Itagaki