neu

JP

Sony Xperia 1 Product Design Video

Concept

Produced and directed a design video for the flagship model Xperia, where the design and image sensor have been revamped.
The video shows the tactile and visual sensation of wanting to hold the finely etched glass panel on the back through a highly detailed representation.

Teams

  • Client:Sony Corporation
  • Agency:Neu Inc.
  • Creative & Executive Producer:Tomohiko Kamiyama|Neu Inc.
  • Director & 3DCG Artist:SUNJUNJIE
  • Music Director:Erik D. Reiff|Black Cat White Cat Music