Sony Xperia 5 Ⅳ Product Video

Concept

We produced and directed the promotion of Xperia 5 IV, which was launched as a global video and graphic interlinked project.

Aiming to create a "showcase of experiences," including the experience of taking videos and photos and enjoying movies and games, the video was composed rhythmically with dynamic camera work, transitions, and music.
The product video was staged in the context of everyday life.

Teams

Client：Sony Corporation
Agency：Neu Inc.
Creative & Executive Producer：Tomohiko Kamiyama｜Neu Inc.
Assistant Producer：Ryota Yorifuji｜Neu Inc.
Planner：Kotaro Ueda｜TYME Inc.
Director ：Luc-Yan Picker
Director of Photographer：Mikul Eriksson
Photographer：Eric Micotto
1st AD：Yu Inose, Reggie White
1st AC：Yasushi Miyata, Yuka Eto
2nd AC：Aya Tabayashi, Moe Ariizumi
3rd AC：Akira Hayakawa
DIT：Tomohito Goshozono
Gaffer：Arata Ijichi
Best boy：Yoshiki Toyama, Hikaru Ijichi, Noriaki Ito, Koji Kubota, Yoshitoshi Miyahara, Daiki Komatsu, Jinpei Amano, Takashi Watanabe, Chikara Tsuchiya
Grip：Tokk’s
Art：Nouvelle Vague
Stylist：Yamato Kikuchi
Hair and Make up：Tomomi Nakamura
Driver’s：Y’s Pro
Production Manager：Kento Hirata, Nobuaki Sakurai, Yuri Fukagawa, Yuki Sagahara
Storyboard Artist：Morgan Denton
Colorist：Mikul Eriksson
Offline Editor：Ryota Yorifuji｜Neu Inc.
Animation Artist：Ryota Yorifuji｜Neu Inc.
Flame Artist：Tomoko Takahashi｜oazo
Music Director：Erik D. Reiff｜Black Cat White Cat Music
Sound Designer and Mixer：Daniel Lovell